How to Cancel Amazon Prime – App, Refund and UK Guide
Cancelling an Amazon Prime membership sounds simple on paper, but the reality can involve a shifting interface, separate subscription tiers, and a refund policy that applies only under limited conditions. Whether you signed up through the Amazon website, the mobile app, Google Play, or as a Prime Video-only user, the steps differ. This guide walks through each route and clarifies what happens to your benefits – and your money – after you cancel.
Amazon Prime costs £8.99 per month or £95 per year in the UK, with discounted rates for students and 18-22 year olds. New users can try a 7- or 30-day free trial. Once you decide to end the membership, your benefits continue until the end of the current billing cycle. Refunds are only available if you have not used any Prime benefits during that period.
The process varies depending on where you originally subscribed. If you signed up through the Amazon app or website, you can cancel directly through Amazon. But if you subscribed via Google Play or the Apple App Store, you must cancel through those platforms. Prime Video subscriptions and add-on channels follow their own procedures. For a complete overview, see Amazon Prime Cancellation: Steps, Refund Policy, Auto-Renewal, App/Google Play, Video, UK, and Free Trial.
How to Cancel Amazon Prime Membership Auto Renewal (Including Free Trial)
Key insights:
- Amazon Prime auto-renewal can be turned off at any time without needing to cancel immediately.
- Cancelling during a free trial ends the trial immediately and you won’t be charged.
- Refunds are available only if you haven’t used any Prime benefits during the current billing period (except free trial).
- If you subscribed via a third party (Google Play, Apple App Store), you must cancel through that platform.
- Prime Video and Prime membership are separate; cancelling one does not cancel the other.
- Your Prime benefits continue until the end of the current billing period after cancellation.
| Aspect | Detail |
|---|---|
| Cancellation window | Any time; benefits last until end of billing period |
| Refund eligibility | Only if no benefits used (e.g., no free shipping, no Prime Video watched) |
| Free trial policy | Cancel anytime before trial ends – no charge |
| Third-party billing | Must cancel via Apple, Google Play, or Amazon depending on signup method |
| Regional differences | Same process for US, UK, etc., but refund policies may vary slightly by local law |
According to MoneySavingExpert (2025), the cancellation steps on the Amazon app are: profile icon > Account > Prime Membership > Manage Membership, cancel and more > Manage membership > End membership, then follow the screens to confirm. On a browser, go to the Amazon homepage, hover over Accounts & Lists, select Your Prime membership, then Manage membership > End membership.
How to Cancel Amazon Prime on Your Phone (App, Google Play, and Auto Renewal)
Cancel via the Amazon App
The Amazon app for iOS and Android provides a straightforward path to cancel a core Prime membership. After opening the app, tap the profile icon, select Account, then Prime Membership. From there, manage the membership and choose to end it. The app does not handle cancellations if you subscribed through Google Play or the Apple App Store; in those cases it redirects you.
Cancel via Google Play
If you subscribed to Amazon Prime through Google Play, the cancellation must happen in the Play Store, not on Amazon’s site. Open the Google Play Store app, tap your profile picture, go to Payments & subscriptions, then Subscriptions. Find Amazon Prime and select Cancel. The Amazon UK Forum notes that you can also sign into your Amazon account online, go to Account settings > Subscriptions > Prime membership, and initiate cancellation there – but it will redirect you to Google Play.
Recent interface changes have replaced the direct “Cancel” button for some subscriptions with a “Turn off auto-renewal” option. According to a YouTube walkthrough from 2025, this is how Amazon now handles channel cancellations – disabling auto-renewal effectively ends the subscription.
Auto Renewal on Phone
Auto-renewal is enabled by default for all Amazon subscriptions. Turning it off prevents future charges while allowing you to keep benefits until the current billing period ends. On a phone, you can manage this through the Amazon app’s membership settings or via Google Play if you subscribed there.
How to Cancel Amazon Prime Video Subscription
Cancel Prime Video on the Web
Prime Video subscriptions – whether standalone or part of a full Prime membership – can be ended through a browser. Go to the Prime Video website, navigate to Account & Settings, select the Your Account tab, and choose End Subscription. The Prime Video Help page confirms this procedure.
Cancel Prime Video Channels
If you have added channels such as STAR or Peacock, cancellation works differently. On a browser, go to Prime Video > Subscriptions > My subscriptions > Manage > Cancel channel(s). On a TV app, go to Settings > Channel subscriptions > Manage your subscriptions > Cancel. Users have reported that the interface now requires turning off auto-renewal rather than seeing a plain “Cancel” label.
After cancelling Prime Video or any channel, you retain access until the end of the current billing cycle. This applies to paid subscriptions and free trials alike. MoneySavingExpert stresses that there is no immediate loss of service.
How to Cancel Amazon Prime in the UK and Get a Refund
UK users follow the same general cancellation steps outlined above. The standard pricing is £8.99 monthly or £95 annually. A few UK-specific points are worth noting, particularly regarding refunds and consumer rights.
Refund Policy for UK Users
Amazon’s refund policy states that if you cancel your Prime membership and have not used any benefits – such as free delivery or streaming – you are eligible for a full refund. However, the definition of “used” can be broad. The money is typically returned within 3–5 business days to the original payment method. If you subscribed through a free trial, cancelling before the trial ends avoids any charge entirely.
What If You Cannot Get a Refund?
MoneySavingExpert notes that no immediate refund is given if you have used benefits during the billing period. Instead, you continue to have access until the cycle ends, which effectively serves as a partial refund of the unused portion. If you believe you were overcharged or misled, UK consumer law may allow you to claim through your credit card provider or under Section 75, though no specific cases were cited.
If you signed up for Prime through a bundle or promotional offer, cancelling could affect other services like Amazon Household sharing. Always review your linked subscriptions before ending Prime.
What Happens After You Cancel: A Timeline
- Initiate cancellation – Instant. Follow steps on web, app, or third-party platform.
- Confirmation email – Within minutes. Amazon confirms the cancellation and the date your benefits will end.
- Benefits continue – Until the end of the current billing period. All Prime features remain active (shipping, video, etc.).
- Refund (if eligible) – 3–5 business days after cancellation. The refund is processed to the original payment method.
What We Know and What Remains Unclear About Cancelling Amazon Prime
| Established Information | Information That Remains Unclear |
|---|---|
| You can cancel Amazon Prime at any time without penalty. | Exact refund eligibility is determined on a case-by-case basis; Amazon’s policy states “if you haven’t used any benefits.” The definition of ‘used’ may include any Prime video watch or any free shipping order. |
| Your benefits continue until the end of the current billing period. | Regional laws (e.g., UK consumer rights) may influence refund rights beyond Amazon’s stated policy. |
| Free trial cancellations will not result in a charge. | If you subscribed through a bundle or promotional offer, cancellation may affect other services (e.g., Amazon Household sharing). |
| If you cancel and are eligible for a refund, it will be processed within a few days. | Some users report difficulty finding the cancel button on mobile apps due to interface updates. |
Why Cancellation Works Differently Depending on How You Signed Up
Amazon Prime is a multi-layered subscription service that combines shipping, streaming, and exclusive deals. Because users can sign up through Amazon directly, the Apple App Store, Google Play, or through a Prime Video-only path, the cancellation system has to route each user to the correct payment processor. Third-party billing adds a layer of complexity because Amazon cannot cancel a subscription paid through Google Play or Apple – the user must do it on the original platform. Understanding where and how you subscribed is the first step to a clean cancellation.
What Official Sources Say About Cancelling Amazon Prime
“You can end your Prime membership by selecting ‘End Your Prime Membership’ on the Prime membership page. If you haven’t used any benefits, you’re eligible for a full refund.”
“App: Tap the profile icon > Account > Prime Membership > Manage Membership, cancel and more > Manage membership > End membership then follow the cancellation.”
– MoneySavingExpert (2025)
“Go to Account & Settings, then select the Your Account tab. For a Prime Video-only subscription, select End Subscription.”
– Prime Video Help
What to Do After You Cancel Amazon Prime
Once your cancellation is confirmed, you may want to check if any other linked subscriptions – such as Kindle Unlimited or Amazon Music – need separate cancellations. Your purchase history and personal data remain intact, so re-subscribing later will not reset those. Keep an eye on your bank account in the days following cancellation to confirm any refund or to catch unexpected charges. For a full walkthrough of the cancellation process across all platforms, see the Amazon Prime Cancellation: Steps, Refund Policy, Auto-Renewal, App/Google Play, Video, UK, and Free Trial.
Frequently Asked Questions
How do I cancel Amazon Prime on my iPhone?
If you subscribed via the Amazon app, use the app steps above. If via Apple App Store, you must cancel through Settings > [Your Name] > Subscriptions. Amazon cannot cancel App Store subscriptions.
Can I cancel Amazon Prime and still use Prime Video?
No, cancelling Prime membership ends access to all Prime benefits including Video. However, you can subscribe to Prime Video separately.
What happens to my Amazon Prime photos if I cancel?
Your photos will remain in Amazon Photos but you may lose unlimited photo storage benefits. You should download your files before cancellation if you plan to stop using the service.
Will I lose my Amazon credit card rewards if I cancel Prime?
No, your credit card rewards are separate from the Prime membership. The card remains active and you keep earned rewards.
How long does it take to get a refund after cancelling?
If you are eligible for a refund, it is typically processed within 3–5 business days to the original payment method.
Do I still get free shipping after I cancel?
Yes, you keep all Prime benefits – including free shipping – until the end of your current billing period.
Can I cancel my free trial immediately after signing up?
Yes. You can cancel at any time during the trial period and you will not be charged. Your benefits will continue until the trial ends.
What if I can’t find the cancel button on the Amazon app?
Recent updates have moved the option. Go to your profile icon > Account > Prime Membership > Manage Membership > End membership. If the button still isn’t visible, try using a web browser instead.
Does cancelling Prime affect my Amazon Household?
If you are the primary account holder, cancelling Prime will remove Prime benefits for all Household members. The Household itself remains active for other features like sharing digital content.
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